Hot Waffle was borne from a partnership…. a partnership between two successful business women with proven track records in facilitating and spearheading significant growth and development in organisations from diverse sectors. A Bedfordshire based Media Agency working on both local and National projects with a keen customer focus.
Angelina Nizzardi and Liz McLaughlin decided to combine their complementary skills in order to build a Beds based Web Design and Inbound Marketing consultancy that is centred around the leading edge, project management principles of Agile in order to bring a more corporate, procedural approach to an area which is commonly poorly managed, often resulting in delayed projects, missed deadlines and spiralling costs.
Their exceptional SEO and content writing skills have been tried and tested over the years, with excellent results. Their considerable business experience, supported by the Agile methodologies enables them to deliver outstanding online promotion and inbound marketing, providing their customers with the confidence that planned costs and timings will be adhered to.
Agile stipulates that user involvement is imperative. It is an inclusive process where teams are empowered to make decisions and requirements are captured at a high level but are documented in such a way that they are easily understood by all parties, from the visionary to the developer. This transparency drastically reduces error from misinterpretation and enables timescales to be fixed.
As experienced business women, they are able to bring a grown-up approach to projects supported by best practice methodologies and tools. Web Design and Inbound Marketing are inherently youth sectors, largely populated by organisations set-up by graduates with little business experience. Hot Waffle offers the creativity and dynamism of the youngsters, coupled with maturity and over 30 years of high-level business experience and acumen to result in the perfect balance of support for your organisation.
Liz McLaughlin With over 15 years in senior management positions, Liz has in-depth knowledge of the challenges which face organisations and the methods to optimise online performance and opportunities. She has a passion for ensuring a customer is provided the best service experience possible so they come back time and time again, telling their business contacts along the way. Her writing skills are highly sought after, working with a diverse range of businesses to promote their services in a targeted and results-driven way. Her business development and promotion background ensures the material she is writing is appropriately positioned to best present an organisation to their customers, whilst guaranteeing excellent online marketing material. Without the customer, there is no business. Liz’s strengths centre around maximising client relationships and ensuring business results. Liz is proud to have worked with a variety of organisations in different sectors, helping them to devise and implement strategies to enhance their online growth opportunities and looks forward to assisting many more.
Angelina Nizzardi Angelina has been investing in a Business Portfolio since 1998 involving many diverse markets. An E-Commerce project in 2002 began her obsession with web design and optimisation that has dictated the past 10 year journey along the road of optimisation and, of course, courting the favour of the Search Engines. Subsequent years have involved formal Webmaster training, optimisation learning and investment and many hours of experiential practise that has produced one of the best professionals in the business. Over the years, Angelina has recruited outstanding personnel and resources to create a consultancy that excels in Media Services. Learning is an ongoing process and no more so than in the arena of website promotion, therefore Angelina prides herself on constantly applying new SEO techniques with the means to trial current Google HQ recommendations.