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So you’ve got your nice new shiny website & it’s live for all to see. You want people to come & visit, look around, explore the links, enjoy that piece of flash you broke the budget for, but instead it languishes in cyber space devoid of attention & neglected by all but you. So what’s …

Google introduce many updates to its algorithm during the course of a year. Many of these tweaks pass by unnoticed by webmasters and site owners but occasionally changes take place that have a large-scale impact on the search engine results page. What is the algorithm? If you own a website it’s position on Google’s search …

You may well have come across the name, or you may have even set up your own Pinterest account. If not, we’re pretty certain that you will shortly become familiar with the latest social website, so thought we should give you a ‘heads-up’ as to what it is and whether it’s something that your business …

Social media is a term which is pretty common place nowadays. Most of us know what it is and are involved in it in some form or other, whether in a business capacity or on a personal level. Marketeers have been responsible for the introduction of many hypes and new media, some with greater longevity …

Twitter is a fantastic tool for business, both in terms of connecting with the customer and networking amongst those in your Industry. Building (relevant) followers on Twitter can be a powerful marketing tool that increases Company exposure. As you complete the process of setting up a Twitter account the resulting profile page can seem something …

Search engine optimisation may sound a) expensive & b) complicated, when neither assumption is true. SEO may also sound like something that cannot benefit a small business, the reserve of corporations with annual budgets & departmental resource when the opposite is true. Online business is the one arena whereby David can take on Goliath and …

There are many aspects to creating a powerful website. For it to be effective, you will need to design the site with your customers in mind, so you will need your creative, sales and psychological heads on. There are some fundamental rules when it comes to the design. Your site should: 1.  Capture your visitors’ …

We’ve all heard the adage “content is king”. When creating a website, this really is the case! Of course, having a site that is visually impactful and easy to navigate is of great importance, but above all, the content is what differentiates your site from your competitors and ensures it stands out in the very …

Most companies have some sort of website nowadays whether a brochure style site or fully trading shop. E-commerce has become an accessible way for individuals to make money from home either as a main business venture or  in addition to their main income. With large wholesalers offering affiliate schemes and drop ship systems website owners …