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When creating a piece of content how successfully it is received  is always a consideration. The success of reception will determine how far your message spreads. In an age where content can be shared quick fire through social media, a great piece of ‘shareable’ content can be displayed to hundreds of people in the time …

If you are thinking of having a business website built it is important to consider the purpose of the site. If you break down the numerous possible answers the fundamental purpose of a business website is to achieve the following three functions. Prospect Convert Grow Prospect This means getting people to your site in terms …

To find out if you should be paying attention to local search as part of your business strategy simply answer the following question, ‘Do I have a business that operates in a locality & would I like to be found by potential customers in my area?’ There has been a massive leap in the number …

Smart business’ realise that social media is a fabulous way of communicating with customers, clients and generating interest about their business without incurring the hefty costs of traditional advertising. The problem that most small business’ experience is the lack of time and manpower necessary to manage the social media platforms they need to promote their …

Lets get one thing straight from the start, Google plus is not going anywhere. Many have written off Google’s platform to the dusty annuls alongside the search engines ‘buzz’ and ‘wave’ archives but as part of your business strategy in 2013 we would suggest keeping the lid open. Why have we come to this conclusion? …

If you haven’t already made E-mail Marketing part of your promotional mix now is the time to start communicating with your customers via newsletter or mail. It’s cheap Compared with most other marketing methods email is an affordable way to contact new and existing customers. There is no direct cost for data collection as visitors …

Put simply Semantic Mark Up is a process of adding extra pieces of information to your website, ‘mark up’, that shows as extra snippets of information in the search results for your business. These rich snippets can be various embellishments to the information shown for your business and the key is that it increases the …

We are often asked by site owners what it is they should be doing to best promote their business on the internet. The science of strategic online marketing is in a state of constant flux therefore it is imperative to keep up to date with search engine signals that are being continually updated and improved …

It is now generally accepted that for a business to be taken seriously, no matter the size or nature, it needs to have a website. As such, we have seen a massive influx of website providers coming into the market over recent years, with too-good-to-be-true offers from the likes of BT and Talk Talk, offering …

So you’ve got your nice new shiny website & it’s live for all to see. You want people to come & visit, look around, explore the links, enjoy that piece of flash you broke the budget for, but instead it languishes in cyber space devoid of attention & neglected by all but you. So what’s …