Hot Waffle offers a complete portfolio of content writing services. Creative content writing is an absolute requirement for a successful web presence and is an essential part of any online promotional activity.
Hot Waffle has considerable experience in content writing for websites. We go to great lengths to ensure we are in touch with the ever-changing requirements of search engines to guarantee we optimise our written material for maximum results. We know what works and we are experts in providing good quality, promotional content written in such a way that accurately represents your business whilst achieving powerful exposure, increasing website traffic and improving website conversion.
Our content writing services include:
- Creative website content writing for SEO
In order for us to write content that is impactful and representative, we need to properly understand your business, its values and ethos, your goals and objectives. To this end, we spend considerable time and effort in getting to know you, your clients, the services you offer and how you differ from your competition, in order to make certain your competitive edge traverses all your written material.
Your website may well be your first opportunity to present your business to your potential customers. We believe it should be your most effective, reliable and productive source for new business opportunities so it is imperative the content writing is powerful and accurate.
We have a proven track record for producing optimised, researched content produced with both search engines and customers in mind. All material will be developed and presented to you, fully proof-read and ready for sign-off. We are confident you will be delighted with the results.
- Press release writing
Writing commanding press releases is a specialised skill. An authoritative press release is a powerful document which can open doors and attract new business contacts, but all too often, opportunities are missed because the content writing isn’t effective.
Hot Waffle has years of experience in writing persuasive, formidable press releases which are well-respected and valued by representatives in the media. We know all the essential content-writing attributes of a strong document, so can guarantee your press release achieves the objectives you have identified.
- Article writing for SEO
We’ve all heard the phrase “content is king”. In the case of websites, this statement carries serious weight. Writing articles for SEO ensures that content is easily indexed by search engines and raises your search engine rankings.
Hot Waffle understands what constitutes an SEO-friendly article and covers all aspects of the article production from content creation through to submission of the search engine optimised article on all relevant sites.
- Blog Writing
There are some basic principles when it comes to writing blogs, and whilst most marketeers are more than able to follow these key steps, it is important that all aspects of the internet medium are considered. It’s not enough to solely write content that is engaging. A successful blog-writer needs to hone all their content writing skills, concentrating on inspirational and informative material and then ensuring it ticks all the boxes optimisation boxes.
When formulating a blog campaign, it is important to understand and/or agree some fundamental elements, for example: objectives for the campaign, who it’s targeted at, the style of writing, the type of blog, how often posts are to be posted, how long each blog entry will be, the length of the campaign.
Once these elements are discussed and understood, Hot Waffle will take on responsibility for the delivery of the blog campaign, working hard to increase your visibility, your traffic, your leads and ultimately, your sales.